What are Cookies?
Cookies are small files that a site or its service provider transfers to your computer’s hard drive or mobile device by your web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information. These cookies can save your settings on a website and are used to deliver a more efficient and enjoyable website experience by storing information about how you use the website. For example, storing information on the pages you visited which allows for suggesting related content based on a previous visit.
There are two types of cookies:
- First-party cookies which are set by the website you are visiting and
- Third-party cookies which come from other websites e.g. ads embedded on a page using Google services.
Are Cookies harmful?
Cookies cannot access any information on your computer other than the information you have openly disclosed to the website which sent the cookies to your computer. Cookies can’t be executed as code and as such cannot distribute malware.
What types of cookies do we use?
Online presence on social media
We maintain an online presence on social media networks and platforms to communicate with our customers, prospective customers, and users active on them and to enable us to give them information on our services. The relevant providers’ terms and conditions and data processing guidelines apply when using these networks and platforms.
Every time you visit one of our pages that contains an integrated LinkedIn component, this component triggers your web browser to download LinkedIn automatically. LinkedIn is then informed of which specific sub-page of our website you are visiting.
If you are signed into LinkedIn at the same time, LinkedIn recognizes our website and which sub-page of our website you are visiting every time you visit, for the entire duration of your visit. This information is gathered by the LinkedIn components and allocated to your account. If you click on a LinkedIn button integrated into our website, LinkedIn allocates this information to your personal user account and stores this personal data.
Via the components, LinkedIn is always informed that you have visited our website if you are signed into LinkedIn at the same time as visiting our website. This occurs regardless of whether you click on the LinkedIn component or not. If you do not wish this information to be transmitted in this way, you can prevent this by signing out of your LinkedIn account before visiting our website.
We also use the network’s marketing functions (so-called “LinkedIn Insight Tag”) on our website. In particular, the LinkedIn Insight Tag enables us to analyze the success of our campaigns on LinkedIn or define target groups for these based on users’ interactions with our website. If you have registered with LinkedIn, LinkedIn can allocate your interaction with our website to your user account. LinkedIn can also allocate your visit to our website to you and your user account if you click LinkedIn’s “Recommend” button and are signed into your LinkedIn account.
We have integrated components from Instagram on our website. The company that runs Instagram is Instagram LLC (1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA). Instagram is an audiovisual platform that enables its users to share photos and videos, including on other social media networks.
When you click the integrated Instagram symbol on our website, your web browser is automatically triggered to open Instagram. As a result, Instagram is informed of which specific sub-page you are visiting. The purpose of integrating the Instagram components on our website is to enable our content to be spread further and to increase the number of visitors to our website.
If you are signed into Instagram at the same time, Instagram recognizes our website and which sub-pages you are visiting every time you visit, for the entire duration of your visit. This information is gathered by the Instagram components and allocated to your account by Instagram. If you click on one of the Instagram buttons integrated into our website, the data and information provided is allocated to your personal Instagram user account and stored and processed by Instagram.
Via the Instagram components, Instagram is always informed that you have visited our website if you are signed into Instagram at the same time as visiting our website. This occurs regardless of whether you click on our integrated Instagram components or not. If you do not wish this information to be transmitted to Instagram in this way, you can prevent it from being transmitted by signing out of your Instagram account before visiting our website.
We have integrated components from Twitter on our website. The company that runs Twitter is Twitter, Inc. (1355 Market Street, Suite 900, San Francisco, CA 94103, USA). Twitter is a multilingual, publicly accessible microblogging service on which users can publish and share so-called Tweets (short messages with a maximum of 280 characters). These short messages are accessible to everyone, i.e. also for individuals not signed up to Twitter, and are displayed to the relevant user’s so-called “followers” on Twitter. Using hashtags, links, and retweets, Twitter enables a wider range of users to be reached.
When you click the integrated YouTube symbol or element on our website, your web browser is automatically triggered to open YouTube. As a result, YouTube and Google are informed of which specific sub-page you are visiting. The purpose of integrating the YouTube components on our website is to enable our content to be spread further and to increase the number of visitors to our website.
If you are signed into Twitter at the same time, Twitter recognizes our website and which sub-pages you are visiting every time you visit, for the entire duration of your visit. This information is gathered by the Twitter components and allocated to your account by Twitter. If you click on one of the Twitter buttons integrated into our website, the data and information provided is allocated to your personal Twitter user account and stored and processed by Twitter.
Via the Twitter components, Twitter is always informed that you have visited our website if you are signed into Twitter at the same time as visiting our website. This occurs regardless of whether you click on our integrated Twitter components or not. If you do not wish this information to be transmitted to Twitter in this way, you can prevent it from being transmitted by signing out of your Twitter account before visiting our website.
Twitter’s applicable data protection provisions are available at Twitter Privacy.
Facebook: Custom Audiences and Facebook marketing services
Based on our legitimate interests in analysing, optimising and efficiently running our website and for these purposes, the so-called “Facebook pixel” from the social media network Facebook, which is run by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are resident in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) is used on our website.
Facebook is certified under the Privacy Shield framework and therefore guarantees that it complies with European data protection law (Privacy Shield framework).
The Facebook pixel enables Facebook to define users of our website as a target group for advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel so that the Facebook ads we place are only displayed to Facebook users who have also shown interest in our online content or who exhibit certain features (e.g. interest in certain topics or products, based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). Using the Facebook pixel, we also hope to ensure that our Facebook ads reflect users’ interests and are not annoying. Using the Facebook pixel, we can also monitor the efficiency of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversions”).
Facebook processes data in accordance with its Data Policy: Facebook Data Policy. You can find specific information and details on the Facebook pixel and how it works in Facebook’s Help Centre: Facebook Help Centre.
You can object to the recording of data using the Facebook pixel and the use of your data to display Facebook ads. To determine the types of advertisements that are displayed to you on Facebook, visit the page set up by Facebook and follow the instructions on adjusting usage-based advertising settings here: Facebook Settings. The settings are adjusted across all platforms, i.e. they are applied for all devices such as desktop computers or mobile devices.
- Understand and save user’s preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions to offer you better site experiences and tools in the future.
- We may also use trusted third party services that track this information on our behalf.
Changing Your Settings for Cookies
You may refuse to accept cookies by activating the setting on your browser, which allows you to refuse the setting of cookies. However, if you select this setting some features will be disabled on our websites, and some of our services may not function properly.
Furthermore, you can disable Google Analytics Tracking by using Google Analytics Opt-out browser plugin. Just click here and follow the steps.
You will find further information concerning Google Analytics Terms of Service and data privacy here.
For more information including how to change your cookie settings or block cookies altogether, please visit aboutcookies.org. Please remember that blocking cookies may alter your experience of using this website.