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Agile and Startups – What can go wrong – A case Study

We all dream. Many a times a business idea flashes across our minds that shows signs of growing into a huge product – a product, which can take the market by storm and generates huge revenues.

However, to develop such a product, it takes a combination of intelligent personnel, cutting edge technologies and a very alert yet understanding top management. The top management needs to invest time, money and resources and have to be patient to let the product grow. Having said this, they also need to ensure that the product at all stages of its development need to be in line with the business idea.

Agile approach of product development has been the most preferred for many years now. Lot has been said and written about it. It offers:-

  • Faster value delivery to the business than traditional software development methods
  • Flexibility so it will reduce the risk from changing requirements
  • Transparency so everyone can see what is going on at each stage
  • Reduced cost overheads by rapid delivery and frequent iterations

Because of these offerings, it has been the most preferred approach followed by Startups whose main motive is reduce development costs and reduce time to market their products.

There can be no doubt that an agile approach to software development can deliver substantial benefits to the business. However, while Agile makes big promises, it also presents significant challenges and is as prone to failure as any other methodology. Agile can work wonders if we know where we are going with our product. If not, well, it can fail miserably and whole product idea can go awry.

What my presentation is all about?

In my presentation titled “Startups and Agile – What can go wrong – A case study”, I have addressed the issues as mentioned in introduction above.

I have picked the case study of a startup which initially started with waterfall methodology for its product development process. Later on, they decided that Agile would be better for them and moved to Agile. This transition from waterfall to Agile wasn’t a smooth process and they found along the way why.

The inexperience in using agile methodology was the biggest hurdle for them. A lot of external factors such as Investors also led to its downfall.

I have tried to explain what can go wrong if Agile is not implemented in its true sense. This paper identifies those mistakes, citing examples from case study. In the end, I have mentioned lessons learned from this case study which can be very valuable for the audience.


The presentation and the conclusion will help them in:

  • Responding to demands for Agile in the best way for the business
  • Figuring out if Agile is right for you
  • Achieving the benefits of Agile in a practical way
  • Putting the practices in place to make sure Agile delivers
  • Fixing Agile if it’s gone wrong

Vipin Jain

Vipin Jain has got 16 year experience in the IT industry. He has accumulated a deep knowledge in software projects, their methodologies and quality. He has dedicated the last 13 years of his professional career to the Quality area. Currently working with Astegic Infosoft as Director QA, he is involved in establishing QCE at his company. An avid Speaker and writer, he loves speaking at conferences and delivered many presentations at national and international levels. He is member of Review Committees of various international organizations. He has presented papers in QA&Test, (Bilbao, Spain), 2016, ExpoQA (Madrid, Spain), 2015 and QA&Test, (Bilbao, Spain), 2012. Few of his papers got published in Testing Planet, Nov ‘14 issue, and Testing Planet magazine, in Nov ‘12 issue. He has a proven record of implementing and refining test processes for various clients across the globe. He is also involved in writing several books in Software engineering and web technologies.


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